Local SEO for dentists is now essential for good practices to be found online. But how do you find the time to manage this consistently?
Local SEO for dentists is one of the key services covered by our new Practice Growth Essentials, a brand-new, subscription-based package designed to help dental practices maintain a consistent marketing presence.
Combining ongoing local search activity with regular communication to existing patients, Practice Growth Essentials focuses on two important audiences:
- The Patients Looking For You
- The Patients Who Already Know You
It’s a practical, consistent dental marketing package designed around the realities of running a busy practice that takes away having to rely on someone within your team finding the time to do it.
Why local SEO for dentists matters
Think about what happens when somebody needs a new dentist.
Their first step is often to search online. They may search for “dentist near me”, or look for a particular treatment “Invisalign near me”, or ask a much more conversational question such as “Who is a good dentist near me for nervous patients?”
The way people search is also evolving. AI-powered and conversational search experiences give potential patients the capability to ask increasingly detailed questions when looking for services, and for dental practices, this makes having an accurate, relevant and trusted online presence increasingly important.
https://www.brightlocal.com/learn/local-seo-benefits/
Local SEO for dentists is about helping your practice become more visible when people in your area are searching for the dentistry you provide.
And one of the most important parts of that local presence is your Google Business Profile.
Is your Google Business Profile getting the attention it deserves?
Your Google Business Profile can be one of the first things a prospective patient sees…
Before they go to your website… Before they speak to your reception… Before they meet your team…
…They can access your location, opening hours, photographs, services and – crucially – your patient reviews.
They’re forming an opinion about your practice via your Google Business Profile – before you’ve even had the opportunity to speak to them.
And the problem with Google Business Profiles is that maintaining them is one of those tasks that is very easy to put off.
You intend to check it… Give it an update… You mean to respond to new reviews…
… But then patients need attention, someone calls in sick, the diary changes and yet another week disappears!
This is exactly the type of problem Practice Growth Essentials has been created to solve.
Consistency is the key
During 20 years specialising exclusively in dental marketing, we’ve seen that effective marketing doesn’t necessarily mean constantly doing more.
Often, it’s about doing the important things consistently.
One Google Business Profile update isn’t going to transform your practice.
One great review won’t either.
But regular activity and a growing collection of recent, genuine patient reviews can help create a much stronger picture of your practice over time.
Prospective patients will see an active practice communicating with real patients. Your online presence will stay current and you continue to build local visibility and reputation that supports any wider marketing you may choose to do..
This is Local Search Management, and it is one of the core elements of Practice Growth Essentials.
We will maintain your Google Business Profile with regular activity and respond to your Google reviews, taking an important ongoing marketing job off your practice’s.
And what about the patients who already know you?
Local SEO for dentists helps you reach people who are searching for a practice.
But attracting new patients is only one part of sustainable practice growth.
There’s another incredibly valuable audience that dental practices sometimes overlook:
Your existing patients.
These are people who already know you. They’ve met your team, experienced your care and hopefully trust your practice.
But do they know everything you offer?
A patient could have been visiting you for their routine check-ups and hygiene appointments for years without knowing that you also provide dental implants, orthodontics, whitening or another treatment they might be interested in.
Regular communication helps bridge that gap.
That’s why the second core element of Practice Growth Essentials is Existing Patient Communications.
The package includes six professionally written email newsletters every year, giving your practice regular opportunities to stay in touch.
Newsletters can educate patients, introduce services, share practice news, promote events and increase awareness of treatments and stop every communication they receive from your practice feeling like ‘sales’. They become about maintaining the patient-practice relationship you work hard to build when you see them.
One package – Two important audiences
This is what makes Practice Growth Essentials a straightforward proposition.
Through Local Search Management, we help strengthen your presence with the patients looking for you.
Through regular email communications, we help you stay connected with the patients who already know you</strong>.</p>
<p>And tying both these elements together is the core principle that we believe makes such a difference to dental marketing:
Consistency.
Practice growth shouldn’t depend on somebody finding a spare half an hour on a Friday afternoon to update Google or get around to writing that patient newsletter.
Your marketing deserves a proper place in the running of your business – without creating more jobs for your team.
Helping good practices become impossible to overlook
Practice Growth Essentials isn’t about shouting louder or doing marketing for marketing’s sake.
It’s about making sure the fundamentals happen regularly.
Stay visible.
Stay connected.
Build trust.
Keep showing up.
Because when these activities happen consistently – they start working together.
If your practice knows it should be doing more regular marketing but struggles to find the time, Practice Growth Essentials could be the solution.
Book a free, no-obligation call with the Corona Dental Marketing team to talk about your practice and find out whether Growth Essentials is right for you: https://calendly.com/faye-mear/is-marketing-growth-essentials-right-for-you
Or find out more about Practice Marketing Growth Essentials and discover a simpler way to make consistent dental marketing happen.