Stay Connected with Your Patients Through Email Marketing
Keeping in touch with your patients is key to building long-term relationships and encouraging regular visits. One of the most effective ways to do this is through email marketing. Regular email communication helps keep your practice in mind, strengthens patient trust and loyalty, and ensures they stay informed about the treatments, services and special events and promotions you want to offer.
At Corona Dental Marketing, we specialise in designing and writing engaging email newsletters and promotional campaigns in line with your brand guidelines and tone of voice that will keep your patients interested, informed and in touch with your practice and therefore more likely to return.
Why Email Marketing is Essential for Your Practice
Many patients only think about their dentist when they need a check-up or treatment. But with a well-planned email strategy, you can stay connected all year round and provide valuable information that makes them feel thought about, valued and happy to stay as your patient.
Why should I send marketing emails to existing patients?
Your existing patients are a huge resource that you have right at your fingertips. Sending them marketing emails helps build stronger relationships and keeps your practice in the front of their mind. It’s a great way to jog their memories about attending regularly, gives you the opportunity to educate them on oral health and a perfect platform to promote new services and special offers.
Consistent communication encourages loyalty and increases the likelihood of repeat visits and referrals.
Is it legal to email my patients marketing messages?
Yes, it is legal to email your existing patients for marketing purposes in the UK.
You can send marketing emails to patients if they are existing customers and your messages relate to similar services they’ve already used. However, you must give everyone a clear opportunity to opt out at the time you collect their contact details and in every marketing email you send, so always include an unsubscribe link and keep a record of consent or the basis for sending marketing messages.
How often should I send emails to my patients?
We recommend sending a patient newsletter around 6 times a year. This allows you to stay in regular contact without overwhelming your patients. Additional, more specific, communications can be sent to promote special events and time limited offers.
Can email marketing really help grow my dental practice?
Yes! Effective email marketing can lead to more consistent patient visits, increased uptake of elective treatments, and more referrals from satisfied patients. It’s a low-cost way to keep your patient base engaged and informed.
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