Has the relationship between Associates and Principals fundamentally changed?

A decade ago, practice marketing was largely the responsibility of the Principal. Today, many Associates are building powerful personal brands, attracting patients through social media and arriving at practices with established online audiences.

But what does this mean for patient loyalty, practice goodwill and the future of dental marketing?

In my latest article, Marketing – An Associate’s Perspective, I explore:
🦷 Why personal branding has become so important for today’s Associates
📱 How Instagram, TikTok and LinkedIn have transformed the patient journey
🤝 The opportunities – and challenges – this creates for both Associates and Principals

💬 Why open conversations about marketing, social media and branding should begin at the recruitment stage
🚀 How practices and Associates can work together to create shared value rather than compete for attention

This isn’t about choosing between practice marketing and personal branding. It’s about recognising that the profession has evolved and finding ways for everyone to succeed – especially our patients.

I’d love to hear whether you agree with my perspective.
👉 Read the full article here: https://lnkd.in/eeQfCtK7

Part Two – A Principal’s Perspective – coming soon.

#Associates #Principal #Dentist #dentalmarketing

https://www.coronadental.co.uk/dental-practice-growth-essentials-package/