Corona Dental are on hand at #WAC2011in the Business Design Centre, Islington to advise and mentor dentists on their practice marketing and brand management, both on and offline.

A lively discussion was held on the status of bleaching with CDO Barry Cockroft advising Dental Directory that they can sell whitening products again and that a proposed amendment is going from the EU Commission to the EU Parliament.

Karren Brady kicked off the event with the benefit of her experience in football management and how change can happen in any business.

Corona Dental’s advice on the online element of dental practice marketing has proved popular along with the more traditional welcome packs, brochures and patient newsletters.

A great day so far and more tomorrow!