I thought as many of us use the New Year as a time to reflect and think how we will improve in the coming year, I would start from the foundations – a brand.

A distinctive, appropriate logo is a good thing, but it’s not your brand image. Your brand image is made up of every type of communication you have with the outside world – from the way your phones are answered to the signature on your e-mails, your signage to your stationery, your brochures to your website, to the way you look and speak.

What makes an effective dental brand?

Think about it – if I say ‘Bentley’ to you or ‘Tesco’, you have a picture in your mind as to what each brand represents.  And as much as either of these two large companies will try to manipulate your opinion, the brand is created by what consumers think about them.  You are no different.  Take a long, hard look around your practice, team and yourself – are you happy with the brand that it projects?

Build your dental brand ownership

Everything you do says something about you – good or bad – and affects people’s perception of you. If the majority of people like what they experience, you have a strong brand image. You don’t own your brand – your patients and potential patients do! And if you convey consistent messages, in a uniform way, across all communication, your audience is more likely to make positive associations more quickly.

If you use different colours, fonts, styles etc, the audiences will become confused. The foundation of every great brand is its consistency of use.

If you would like to have an informal chat about practice branding and communication then feel free to email us on info@coronadental.co.uk or call one of our team on 0845 370 2211