Case
Studies

From advice to Everything and more

Our clients...

We're a versatile, full service agency.
This means we work with you to format a strategy designed to deliver the results you want.

Our depth of real-world experience enables us to know when well-established practices will work best for you, and to to know how the latest treands and cutting-edge technology will serve you best.

The Old Surgery Dental Practice, Crewe

The Brief

A multiple award-winning dental practice in Cheshire that was already highly active in the marketing arena but felt that they needed a little more focus, advice and assistance. Over more than a decade we have assisted with:

The Strategy

  • Marketing strategy and management
  • Email and digital marketing
  • Patient events
  • Referral evenings and newsletters
  • Dental awards – multiple successes including Practice of the Year
  • Social media campaign management

The Results

”We have worked with Chris and the team at Corona Dental for more than a decade now and have always been delighted with the results! They provide a comprehensive marketing service for sure but it is the fact that they will go above and beyond the call of duty that makes them worth their weight in gold.”
Lisa Bainham - Practice Manager

Newport Orthodontic Practice, Newport, Wales

The Brief

Newport Orthodontic Centre is a specialist orthodontic practice in South Wales. They became aware of Corona Marketing through our communications work with the British Orthodontic Society.

The Strategy

  • Practice rebrand
  • New website
  • Internal marketing campaign and management
  • Email and digital marketing
  • Patient events
  • Dental awards
  • Social media campaign management
”Chris and the team have helped us with a new website, award entries, internal marketing and so much more. They have been instrumental in the success of our Invisalign Days.”
Claire Seaborne, Practice Manager

Talbot Place Dental Practice, Stafford

The Brief

Talbot Place Dental is a practice based in Stafford. Principal, Deon Vlok came to us when he had taken over the practice he had been a partner at, and wanted to make his own stamp on the practice. We advised on the way he could reach out to existing patients and at the same time appeal to new patients too.

The Strategy

  • Practice rebrand
  • New website
  • Internal marketing campaign and management
  • Email and digital marketing
  • Referral marketing
  • Google Ads for new patients
  • Social media campaign management

The Results

The practice now has a stunning logo and brand that reflects Deon’s South African heritage. The improved communication with the patient base has seen an uptick in treatment requests. The Google Ads campaign is delivering a significant number of conversions every month and we have begun looking at a referral campaign to local practices in earnest.

Dentistry on The Grove, Bournemouth

The Brief

Dentistry on the Grove is a relocated private practice in Southbourne, Dorset, that wanted to rapidly grow their new patient base by targeting the 40-65 demographic and younger professionals with families within 15 miles of the practice. They wanted to increase the uptake of elective treatments by existing patients as well as encouraging them to make personal referrals.

The Strategy

  • A professional videography day was arranged and managed, creating content about the practice, and interviewing patients and clinicians
  • Internal marketing campaign to engage existing patients with regular emails, promotions and events
  • SEO campaign to improve the ranking of their website
  • Google Ads to promote for new patients
  • Monthly managements of social media working on content creation in partnership with the practice
  • Entry for 3 categories at the Private Dentistry Awards to further raise awareness of the brand

The Results

The practice has seen a fantastic return with new patient sign ups regularly over 50 a month. Increased communication with the existing base has led to increased uptake of high value treatments and Invisalign event days have reached a younger demographic.

Cork Denture Services, Co. Cork

The Brief

We were recommended to Principal, Leila Kingston by a client and mutual friend. Leila has a dental practice in Ballincollig, Cork, and is dedicated to helping patients with the provision of removable dentures. Although fixed replacements for missing teeth are ideal, there are limits to what can be provided, and it is clear that there is a need for high quality dentures produced using the very best in materials, contemporary techniques and with the support of the finest technicians.

The Strategy

  • New brand aside from the dental practice - Cork Denture Clinic
  • Referral/Welcome pack for practices and patients
  • New website
  • Internal marketing campaign and management
  • Email and digital marketing
  • Referral marketing

The Results

This campaign is in its very early stages, but already a stunning new logo and referral/welcome pack have been designed and we look forward to now sharing these with clinicians and patients alike.

Diamond Dental Care

The Brief

Diamond Dental Care have worked with us for more than 7 years since being recommended by our friends at Smile Vision. We have worked with Principal, Tara Diamond, on carrying out more high-value treatments such as orthodontics and to improve patient communication. We worked with the practice through Covid and then worked on converting most NHS patients to plan.

The Strategy

  • Internal marketing campaign and management
  • Covid communications
  • Email and digital marketing
  • Plan conversion marketing
  • Patient events
  • Social media management
”We have worked with Chris, Faye and Sam Corona Marketing fand have found them to be an excellent addition to our team. They have run successful events and helped us reach out to many more patients.

During Covid, Chris was responsible for keeping all of our patients up to date and informed with what was going on through various media channels. Many patients have said they were comforted by the updates and said their relatives attending other practices had very little communication compared to us.

Since that time we have successfully converted many of our patients to a plan and are still running effective events for various cosmetic treatments.

Chris and the team have helped us free up so much time for the team and me, as well as reassuring patients we are still here to help.”
Tara Diamond – Practice Principal

Moti Smile Design Centre

The Brief

Dr Hanif Moti has been working with Corona Dental since meeting us at the BACD 2009 in Edinburgh - more than 15 years! Moti Smile Design Centre is a mixed practice in Aylestone Road, Leicester and we have assisted Dr Moti over the years with carrying out more private work of various types.

The Strategy

Having worked with Hanif for more than 15 years, there have been some changes along the way, but we have helped with:
  • New website
  • Internal marketing campaign and management
  • Email and digital marketing
  • Design for print
  • Patient events
  • Social media management

The Results

”I’d be the first to admit that dental practice marketing is not my natural domain – I’m very much a clinician. However, Chris has always taken the time to explain what he feels will be the best solution for the objectives of the practice and been on hand throughout the whole campaign.I can recommend him.”
Dr Hanif Moti
Branding
Website Design and Build
S.E.O.
Pay Per Click
Email Marketing
Social Media
Public Relations
Dental Awards