Case Study

the Old Surgery, Crewe

Our Relationship

We have now worked with The Old Surgery Dental Practice for more than 4 years – they were referred to us by Tracy Stuart of NBS Training. The practice was already very active in the marketing arena but felt that they needed a little more focus, advice and assistance.

Client

The Old Surgery Dental Practice
31 Hungerford Rd
Crewe
CW1 5EQ

Campaign Aims

  • To reassert its position as the  leading dental practice in Crewe  and South Cheshire
  • To improve further, relationships with referring practices
  • To be an award-winning dentalpractice

referral

newsletter

events

The relationship between the referring practice and The Old Surgery is vital and of the utmost importance to the team.

Through regular communication and study based events, we have let referring practices know how much they mean to the team.

We work closely with the Practice Manager, Lisa Bainham (President of ADAM – Association of Dental Administrators and Managers) and have a conference call every week.

With 2 busy practices and a staff of 42, Lisa knows that she can leave the marketing and campaigns in our hands safely.

social media

The relationship between the referring practice and The Old Surgery is vital and of the utmost importance to the team.

Through regular communication and study based events, we have let referring practices know how much they mean to the team.

media design

We have designed and placed advertisements as well as got editorial and pictures featured in relevant titles.

We have also worked on a number of design projects such as internal and external banners and fliers.

email marketing

Email marketing is a tremendous way to inform existing patients of news, treatments and offers.

We have also used this vital resource in some of the competitions that we have run.

patient
newsletter

Again, a great way to keep in touch with the existing base.

Great for those who you don’t have email addresses for, but many will appreciate it as printed material has a tactile quality that email and online still cannot replicate.

dental awards

The awards are not an end in themselves, but a way to reflect to the public the time and the attention to detail taken at the practice.

client’s
words

“We have worked with Chris and the team at Corona Dental for more than four years now and have always been delighted with the results!

They provide a comprehensive marketing service for sure but it is the fact that they will go above and beyond the call of duty that makes them worth their weight in gold.”

Lisa Bainham –
Practice Manager
The Old Surgery Dental Practice