Case Study

Alun Rees – The Dental Business Coach

Our Relationship

Dr Alun Rees, The Dental Business Coach and Chris Baker, Owner of Corona Dental first met in 2011 and have been firm friends ever since. Alun was a dentist and practice owner for many years before becoming The Dental Business Coach 13 years ago. He is a coach for practices that can empathise having been a clinician and a dental practice owner, twice!

Alun approached us in a business capacity in 2014 as he realised that he needed a new, professional website that would convert more visitors into clients. He also wanted to reach more dentists across the media and asked for our assistance with PR.


Alun Rees
The Dental Business Coach

Campaign Aims

To design a new website that would be more appealing to visitors and convert them into paying clients

To launch an effective PR campaign across the dental media that would reach out to dentists, make them aware of Alun and his services and drive traffic to his website.

website design, build and writing

One of the key things that appealed to Alun was the fact that not only could Corona Dental design and build a brilliant website, but that we could write the content too (as we can with all our website projects).

We agreed on a visual and whilst the team were building the site, Chris got on with writing the copy and liaising with Alun. The project was completed quickly and efficiently with the minimum of fuss.

pr writing and placement

Alun wanted more coverage in the dental media so we:

  • Identified key titles in which to be featured
  • Prepare an annual PR plan to maximise coverage
  • Hold regular meetings with editors to put forward and propose interesting and engaging content for their readers
  • Write content and articles for placement

media design

We have designed and written all relevant supporting material/artwork for the PR campaigns including:

  • Webpages/Landing Pages
  • Design and writing of banner for events
  • Design and writing of fliers for events

client’s words

“Chris clearly has excellent contacts and relationships across the dental media and I am delighted to have been published widely in the last few years. I appreciate his dedication and also his relentless pursuit of effective coverage.”

Dr Alun Rees
The Dental Business Coach

Corona Design & Communication
Singleton Court Business Park
Wonastow Road Industrial Estate West
NP25 5JA