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Patient Testimonials – Get them and use them!

02:10:2009

Patient Testimonials are a valuable resource and a great way for you to gain new patients. I am sure that you are already telling people why your practice great and that they should be visiting you?

However, with the greatest respect, you telling your patients how great you and your practice are is to be expected by your audience and will be consumed with a large pinch of salt! What will really speak to them is someone just like them saying, "I had this treatment done here and it was great".

So, how do I go about getting testimonials? Easy - ask! If you have just completed a successful procedure for a patient and they are happy, then bite the bullet and ask them if they would be happy to write about the treatment and what they experienced.

Sometimes the problem that many practices have in gaining testimonials is actually getting the patient to write them! Even if a patient is absolutely delighted, they are still busy people and it can often be forgotten. I suggest that you get some nice letter paper in the practice and ask them to do it either there and then, or next time they visit. Then, create a ‘Testimonial Book' in the practice waiting area. Don't skimp on the book - make it something really classy that patients will want to pick up.

Use testimonials in all of your practice marketing. Ensure that your practice website has a testimonial page and that you add to it regularly (you may wish to consider a content management system so that you can do this yourself). If you are featuring a particular treatment in a newsletter or practice brochure, use a testimonial from a patient that will help illustrate the point better and in layman's terms.

Why not contact Corona Dental in regard to your dental website and see what makes us different? Call us on 0845 370 2211 or email us at info@coronadental.co.uk

Corona Dental are experts in providing a whole range of dental marketing support including design, copywriting, websites, dental PR and much more.

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