So, another year, another dental showcase! I think this may be my 13th or 14th and the shoe leather is thin after only day one!
Seriously though, as a dentist you really should visit the event. There is nothing like meeting the knowledgeable reps who can tell you in detail about their products/services, answer questions, dispel myths etc.
It is very much like you and your patients. It can be very easy for them to ‘shop around’ on the web and think they know about dentistry and what you can offer.
However, as I am sure that you are aware, if you and your team can speak to them in person, answer questions and dispel myths, you and they will have a better experience.
Your marketing’s first and most important aim is to encourage patients into the practice – then you can have an effective discussion and advise.